Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Full article

January 2017 | Intelligence Applied

Why brands must think ‘women-first’ when developing voice applications

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality? Full article

July 2016 | Intelligence Applied

Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way? Full article

June 2016
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Latest news & insights

Published: 25/07/2018 The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Consider the following...

August 2018

Published: 10/07/2018 The best EV recipe is fine dining, not fast food. The appetite for electric vehicles (EV) is increasing across the world, with some countries more voracious than others. Norway, the Netherlands and France can’t get...

August 2018

Published: 26/06/2018 Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure. More recently, mCommerce has enabled financial inclusion for...

July 2018

Published: 21/05/2018 Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising...

May 2018

Published: 30/04/2018 China’s automotive industry, for so long a follower of the established global manufacturers, is now pulling alongside and preparing to overtake. Such is their rate of progress it might not be long until they are...

May 2018

Published: 15/04/2018 Over the past decade, social media have opened up a world of connection, allowing people to communicate, share ideas, activities, events, play games, listen to music and more. So it’s not surprising that this ecosystem...

April 2018

E-commerce grocery market has grown 30%   Sales of groceries through e-commerce platforms grew by 30% in the 12 months to March 2017, according to a new report by Kantar Worldpanel. Stéphane Roger, Global Shopper and Retail Director at...

March 2018

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting...

March 2018

Published: 19/01/2018 Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Demonstrating real-world relevance is a basic step many manufacturers...

February 2018

Published: 16/01/2018 Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience. Increasingly people are wary and are asking more and more questions about how their data is being used: and what...

February 2018
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