From bricks, clicks to Insta-pics: what’s next for social commerce? Where do the biggest o

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Full article

April 2018 | Connected Life

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people? Read more

March 2018 | Intelligence Applied

Attention seekers: Is communications overload alienating people?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read more

December 2017 | Intelligence Applied

Less connected car cleverness, more real-world relevance please

Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Read more

November 2017 | Automotive

Connected cars. Disconnected owners.

How engaged are connected car owners? Our study reveals a huge opportunity for growth. Find out four opportunities to engage drivers. Read more

January 2018 | Automotive

The trust divide for brands online

Connected Life examined trust and connectivity across 56 countries and the results were polarised. Whilst European and US consumers’ trust in brands is being undermined by the poor deployment of advertising and content, countries across... Full article

October 2017 | Intelligence Applied
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Latest news & insights

From bricks, clicks to Insta-pics: what’s next for social commerce?

Published: 15/04/2018 Over the past decade, social media have opened up a world of connection, allowing people to communicate, share ideas, activities, events, play games, listen to music and more. So it’s not surprising that this ecosystem...

April 2018
E-commerce grocery market has grown 30%

E-commerce grocery market has grown 30%   Sales of groceries through e-commerce platforms grew by 30% in the 12 months to March 2017, according to a new report by Kantar Worldpanel. Stéphane Roger, Global Shopper and Retail...

March 2018
Building brand equity on social media: what brands can learn from YouTube

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting...

March 2018
Less connected car cleverness, more real-world relevance please

Published: 19/01/2018 Connected car tech is clever stuff, but are auto brands forgetting one fundamental element in their quest for competitive advantage: the driver? Demonstrating real-world relevance is a basic step many manufacturers...

February 2018
The data debate: creating fairer value exchanges between people and brands

Published: 16/01/2018 Like it or not, our data is being harvested all the time and used to ‘personalise’ our online experience. Increasingly people are wary and are asking more and more questions about how their data is being used: and what...

February 2018