Leaps of faith: inspiring trust in disruptive times

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Full article

April 2018 | Intelligence Applied

http://www.tnsglobal.be/blog/automotive/electric-vehicle-recipe

The appetite for electric vehicles (EV) is increasing across the world, with some countries more voracious than others. Read more

March 2018 | Automotive

Why brands must think ‘women-first’ when developing voice applications

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality? Read more

July 2018

Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way? Read more

May 2018 | Intelligence Applied

Five ways China is progressing from follower to auto industry leader

China’s automotive industry is moving fast. The relentless ambition and agility of domestic players along with state support will inspire and shape the future of the automotive industry. Full article

October 2017 | Connected car

Kantar named 'most innovative' by Research Industry Commentator Greenbook

Kantar today welcomed the news from Greenbook, the industry commentator, that research professionals across the world have identified Kantar as the most innovative research and insights company. The GRIT50 report, published today, surveyed almost 4,000 research professionals from every major industry across the world. Research leaders identified the development of new methodologies and tools, creativity and the use of technology as key differentiators in innovation.

August 2018
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Latest news & insights

Leaps of faith: inspiring trust in disruptive times

Published: 25/07/2018 The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organisations with large and loyal user bases. Consider the...

August 2018
The best electric vehicle recipe is fine dining, not fast food

Published: 10/07/2018 The best EV recipe is fine dining, not fast food. The appetite for electric vehicles (EV) is increasing across the world, with some countries more voracious than others. Norway, the Netherlands and France can’t get...

August 2018
Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications

Published: 26/06/2018 Two decades ago, mobile connectivity enabled underserved populations in emerging markets to leapfrog their way past the non-existent landline infrastructure. More recently, mCommerce has enabled financial inclusion...

July 2018
Are your digital ads engaging or intrusive? It depends who you’re targeting

Published: 21/05/2018 Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital...

May 2018
Five ways China is progressing from follower to auto industry leader

Published: 30/04/2018 China’s automotive industry, for so long a follower of the established global manufacturers, is now pulling alongside and preparing to overtake. Such is their rate of progress it might not be long until they are...

May 2018