Are your digital ads engaging or intrusive? It depends who you’re targeting

How can marketers ensure that their digital ad campaigns cut through across an ever-expanding choice of channels, without alienating people along the way? Read more

May 2018 | Intelligence Applied

Five ways China is progressing from follower to auto industry leader

China’s automotive industry is moving fast. The relentless ambition and agility of domestic players along with state support will inspire and shape the future of the automotive industry. Full article

October 2017 | Connected car

From bricks, clicks to Insta-pics: what’s next for social commerce? Where do the biggest o

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping? Full article

April 2018 | Connected Life

Building brand equity on social media: what brands can learn from YouTube

People often feel that branded content on social media is irrelevant. As brands increase their spend on these channels, how can they build deeper relationships with people? Read more

March 2018 | Intelligence Applied

Attention seekers: Is communications overload alienating people?

How does a crisis in trust impact brands today, and what are the implications for brand engagement in our hyper-connected world? Read more

December 2017 | Intelligence Applied
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Latest news & insights

Published: 21/05/2018 Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital...

May 2018

Published: 30/04/2018 China’s automotive industry, for so long a follower of the established global manufacturers, is now pulling alongside and preparing to overtake. Such is their rate of progress it might not be long until they are...

May 2018

Published: 15/04/2018 Over the past decade, social media have opened up a world of connection, allowing people to communicate, share ideas, activities, events, play games, listen to music and more. So it’s not surprising that this ecosystem...

April 2018

E-commerce grocery market has grown 30%   Sales of groceries through e-commerce platforms grew by 30% in the 12 months to March 2017, according to a new report by Kantar Worldpanel. Stéphane Roger, Global Shopper and Retail...

March 2018

Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting...

March 2018